Source - ETT Photography
Last week, Djemal Atacan, the founder of Metal Rooster, had the honour of being invited to collaborate with and contribute to the design of several outfits showcased by AU10TIC, at the prestigious House of Ikons event during London Fashion Week 2023.
Source - ETT Photography
The London Fashion Week is an unmissable event for all fashion enthusiasts. It provides a one-of-a-kind chance to immerse oneself in the glamorous world of fashion. Attendees had the opportunity to witness the latest trends and creations from renowned designers, stylists, and other forward-thinking individuals in the fashion industry.
This event is a must-attend for anyone who wants to stay updated with the latest styles and be part of the vibrant fashion community. With London Fashion Week, you can experience the pinnacle of style and creativity that sets trends not only in London but also influences Paris Fashion Week, New York Fashion Week, and beyond. Don't miss out on this remarkable showcase of talent and artistic expression!
The House of Ikons Fashion Week London live shows have been a resounding success, drawing in a crowd of over 1,000 attendees per day. This includes not only fashion enthusiasts but also exclusive shoppers, renowned stores, and high-end boutiques. The event has attracted the attention of influential individuals with significant net worth. London Fashion Week (#lfw) has truly become a global fashion spectacle, rivalling even Paris Fashion Week. With its unique style and captivating designs, it is no wonder that the event has garnered attention from fashionistas around the world. Whether you're from London, New York, or any other fashion-forward city, this is an event you don't want to miss!
The company's designers have gained worldwide recognition and are known for dressing A-list celebrities like Jennifer Lopez, Katy Perry, Michelle Obama, and Beyoncé. Their work can be seen on their social media platforms and in numerous publications. Moreover, they have been selected to design wardrobes for feature films. With their participation in London Fashion Week (#lfw) and Paris Fashion Week (#pfw), they continue to showcase their style and influence the fashion industry globally.
The Fashion House has earned a well-deserved reputation for offering opportunities to talented individuals from diverse backgrounds, regardless of their place of origin, age, or personal history. This inclusive platform is renowned for its commitment to nurturing creativity and has become synonymous with the London fashion scene.
Miss C, also recognized as the mastermind behind AU10TIC, Charlotte Geschier, has established herself as a prominent figure in the realms of art and fashion. She has made waves not only in her home country but also on an international stage. Her influence extends far beyond the fashion capitals, captivating audiences worldwide with her unique sense of fashion and unparalleled creativity. Miss C continues to set new trends and redefine the boundaries of style.
After witnessing the challenges faced by those who strive for authenticity in these fields, she has become acutely aware of the manufactured and exclusive ideal image propagated by a select few. As a result, fashion has assumed the role of establishing a rigid standard dictating what to wear and how to appear. It's reminiscent of the inverse narrative depicted in "The Emperor's New Clothes," where the garments persist, but the emperor is absent. The concept of authenticity constantly faces threats, with nothing appearing as it truly is. This is particularly evident during events like London Fashion Week (#londonfashionweek), where trends and styles (#style) are showcased.
Charlotte founded JC Creative House, a non-profit organisation based in London that aims to empower individuals to pursue their own authentic creative journeys. It serves as a safe space for people to explore their unique artistic paths and serves as a testament to genuine expression. With a focus on fashion and style, JC Creative House is dedicated to fostering creativity and supporting emerging talent
The AU10TIC project, an art-fashion endeavour, aims to explore the concept of one's true identity in both private and public settings. It delves into the question of whether individuals behave differently when observed or unobserved and raises the possibility of achieving genuine authenticity. The project highlights the significance of being true to oneself and its impact on society as a whole, emphasising its relevance in events like London Fashion Week where style and fashion take centre stage in the global fashion community.
In order to convey the AU10TIC message, Charlotte created six captivating "beauties" that represent a fusion of style and substance. These models are showcased alongside their individual certainties and insecurities, creating a powerful narrative that resonates with audiences at London Fashion Week.
Source - ETT Photography
The intriguing characters in this performance spark curiosity and encourage the audience to reflect on their understanding of each other. Their presence at #LondonFashionWeek stimulates thought and invites viewers to ponder their perceptions.
Source - ETT Photography
Introducing the Trapped Beauty, a captivating character influenced by the Paduang tribe, famously known as the "giraffe women". Is she bound by tradition and culture? Are we to redefine, reshape, or even question her existence in this modern world?
Source - ETT Photography
The Oriental Beauty is a character that draws inspiration from Asian culture. It embodies the traditional beauty ideals of bound "lotus" feet and black teeth. In this context, the relativity of aesthetics and the pressure of tradition are important subjects to explore.
Source - ETT Photography
The Persian Beauty, a source of inspiration from the Middle East, Charlotte ponders about the origins of our desire to embellish ourselves with exquisite gold and unique embellishments. Does it signify our dominance? Can it grant us authority?
Source - ETT Photography
The Tribal Beauty showcases two characters who draw inspiration from various tribal cultures. Their aim is to highlight the essence of spirituality and unwavering faith. The models embody the unique characteristics of the Apatani, Mursi, Karo, and Maori tribes. This stunning display of cultural fusion will captivate audiences at London Fashion Week
Source - ETT Photography
To showcase our authenticity, it is crucial that we ask ourselves these essential questions:
Who are you?
Who are you when you are not seen?
Who are you when you are being seen?
Are you AU10TIC?
